Cardinals Declining Ratings and Empty Seats

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This topic contains 10 replies, has 8 voices, and was last updated by Avatar gscottar 2 weeks, 4 days ago.

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  • #112152
    BlackHillsCard
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    So a lot was made about the number of increasing empty seats this year. Sure the attendance figures released showed great paid attendance with the Cardinals coming in second place again in the entire league, but as we can see from our own eyes those numbers were misleading because if you watched the games on tv or at the stadium you could see the large section of the stadium with only a handful of fans. Additionally, the Cardinals discounted tickets for several games and included more promotional nights. Now, however, we’ve gotten reports that the TV ratings for Cardinals games also went backwards.

    So what gives? I’m not an expert but I believe there are several factors that played into this:
    1. Dish Network & Sling TV cutting off Cardinals Games and FSMW
    2. The Matheny years cannot be taken lightly regarding the frustration of the fanbase
    3. The lack of offense cannot be understated
    4. The Cardinals Broadcast itself isn’t really that good. Switching the camera angel, the broadcast team talking how bad the game is, guys yacking about nonsense, and the game taking longer to play than ever before (BTW great job by Manfred…he tried to fix the game length and it got worse)
    5. Blues Hangover
    6. An aging team where the star players are old and didn’t perform well

    #112181
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    mudville
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    Fan’s feeling let down by Carpenter, Fowler, Ozuna, and Goldschmidt getting big money and then not playing up to expectations could be part of the problem. All the strikeouts could also be a factor. Trying to convince fans that they should consider a player with a batting average of .260 or .270 a star player could be part of it. Could it be that fans are turned off by the shift and players’ inability to put the shift to rest by learning how to bunt? Hearing a young, emerging star pitcher talk about how players with major league experience are being mistreated by an unfair system even after they’ve already been paid millions of dollars by the ‘unfair’ system.

    #112234
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    gscottar
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    This is a very interesting topic. On the surface you would think that a Cardinal team that makes the NLCS would have no problem selling out most nights without the aid of discounts and would have no problem attracting as many TV viewers as ever.

    There seems to be some kind of disconnect between the fans and this team and organization. Some of the items listed by BHC are probably true. The only other thing that comes to my mind is I think there is still a perception by the fan base that the front office/ownership isn’t aggressive enough to build a championship caliber team therefore “if they aren’t going to go all in why should I?”

    And for those company loyalists out there who will want to hammer me for making such a subjective statement and will want a detailed explanation of what I mean all I can tell you is if you really don’t know what I mean then I probably will never be able to explain it to your satisfaction.

    • This reply was modified 3 weeks, 1 day ago by Avatar gscottar.
    • This reply was modified 3 weeks, 1 day ago by Avatar gscottar.
    #112246
    bicyclemike
    bicyclemike
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    As BHC alluded to, there are likely multiple reasons for the waning interest – perhaps as many reasons as there are fans.

    My take is that the primary cause for open seats are the cost of attending a game, and the fact that the games tend to drag out too long.

    Many seats are resold in the secondary market (Vivid and StubHub for example), and go unbought. Week nights can be especially tough for most people who work traditional hours. Then you have the price – admission is pricey, food and beer outrageous.

    That makes it easy to stay out home and not deal with transportation, and watch however much or little you want.

    #112377
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    1982 willie
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    well there are lots of reasons attendance can be lower. I do think way too many tickets get bought and resold on other sites or never sell. theres no difference between that and doing it out on the street corner. weather can quickly change from too cold to too hot just like that in the Midwest. baseball in general is a declining sport. to me the cost is astronomical. yea they give you deals but they aren’t always that good of seats. but even if you get a good deal, you have refreshments, souvenirs, and any of the other stuff you can spend money on. so just one trip can be outrageous. then if you just watch around you as you are sitting there, you can basically just see the money just flowing around the stadium. then you ponder how cards management can tell you they don’t have the money to really compete with some of the other teams for free agents. so lots of reasons, im sure more. but they still have better attendance than most teams, just remember that.

    #112384
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    CariocaCardinal
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    The price of tickets shouldn’t affect no shows which is the real issue here. Ticket sales were up this year for the Cardinals.

    #112389
    Brian Walton
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    The number of tickets sold were up. However, we have no idea if revenue from those ticket sales was up. My guess is not because the frequency of specials may also have been up – at least that is what I perceive. One could argue that the lower the price of the ticket, the less not showing up would matter to the buyer. Sadly for this discussion, we lack most of the really pertinent facts.

    #112396
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    Cardinal in France
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    Ah, I remember the days when I bought good grandstand tickets in Sportsman’s Park for $1.50.

    On the other hand, I guess, mediocre ballplayers weren’t paid millions of dollars back then.

    On the third hand, the game is still by and large the same game.

    #112628
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    gscottar
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    This is from Ben Frederickson’s chat yesterday.

    My theory with the empty seats and decreased playoff ratings are that, frankly, the Blues, MLS, and XFL hampered the Cardinals. People spent money/energy or the Blues or are planning to spend money on the XFL/MLS. The Cardinals will probably have a permanent drop in relevance due to the new sports teams.
    Bradley
    Oct 22 2019 12:28 PM

    It’s hard for me to imagine the Cardinals taking much of a hit, if any, because of MLS and XFL teams that have not yet played a game.
    The Blues, perhaps.And perhaps in more ways than one.
    I’ve heard from a few folks who felt the Blues did a better job of pulling fans into their run.
    They certainly did a good job of promoting, incorporating and including.
    But they were also doing something historic.
    Winning a team’s first-ever championship is going to be hard to compare to anything else.
    I think whatever the disconnect between the Cardinals and fans exists boils down to a few things.
    1. Fans like offense. This offense was hard to watch.
    2. Fans were frustrated that the team didn’t show urgency at the trade deadline.
    3. Some of this team’s highest-paid players under-performed. That creates a bit of distaste.
    Those are just based off my interactions, conversations and observations. Please steer me in a different direction if I’m wrong.

    #112635
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    Cardinal in France
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    Any baseball fan that abandons the Cardinals in favor of a hockey game or soccer or a non-existent football team isn’t much of a baseball fan in the first place.

    #112649
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    gscottar
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    Ben Fred wasn’t buying it either. His three reasons for the disconnect had nothing to do with MLS or XFL.

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