You do realize that Cohen, in the ESPN article, said that the goal is to eventually have a self sustaining farm system, right? Until then, the way to build the best team is to spend some money.
The key there…the best team. Some owners aim to put the best product on the field, and some aim to put the most profitable product on the field. I think BDW does a decent job of directing the team toward success without selling out entirely for profit, but as the consumer, it’s fair to ask for better. I enjoy following the prospects as well, but I’d take a better team if given the choice. The farm hasn’t produced a Cardinals star in a very long time.