February 13, 2018 at 10:24 am #43753
I have been part of the audience for video pushes from higher-ups from multiple organizations. The demographics of those who like to watch video trend younger. Younger is typically what advertisers are targeting. They spend their ad money to reach their target market segments.
So it is not driven by customer preference as much as by what the business believes will maximize their advertising revenue.
If/when advertisers stop paying premium rates for video ads, the sites like FOX will drop video like a hot potato and rush off to embrace the next new trend.February 13, 2018 at 10:29 am #43754
But the catch is video only isn’t really proving to be that great for FoxSports as they are not only losing web traffic but also video impressions. Video content is useful but video only isn’t going to work in my opinion. I might be wrong but I don’t I am.
I find it weird that the market for baseball writers has been more exciting this off season than the actual players market.February 13, 2018 at 10:31 am #43756
Well, you are right that if FOX’s traffic trends way down, video could have been a losing decision. But the ad rates between standard articles and video are very different – not close at all. Further, this takes time to play out and for the cause and effect of traffic changes to be analyzed. There are always a number of changes going on concurrently.
To take a different course, it often requires changes at the very top of an organization, as these overconfident executives often refuse to admit their business strategy is flawed. Instead, they feel they had the wrong people to execute the plan – so they fire the old and bring in the new, burning another year or more, only to fail again. Trust me, I’ve seen it first-hand.
The only hot place for writers right now seems to be The Atlantic. The ESPNs and FOXes, along with newspapers, all continue to trend down. The Atlantic is scooping them up.February 13, 2018 at 10:54 am #43766
Well Jay Jaffe is heading to FanGraphs. That was a big move in my opinion. I love Jay’s HOF analysis.
I feel like I need a spreadsheet just to keep up.
Ken Rosenthal unlocked this article talking about The Athletic’s expanded MLB coverage:February 13, 2018 at 12:07 pm #43782
Yes, Jay joined Fangraphs, but likely because SI is among those cutting back. Eno Sarris, a really, really smart guy, is among those who left Fangraphs – for The Atlantic. So there you go!February 13, 2018 at 12:20 pm #43784
Which brings up my mention of needing a spreadsheet to keep track of the moves. 😉
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